Brand style guide

The brand style guide gives easy access to your brand information to educate people about your brand identity.

Your brand styles are built into your BrandStencil platform, protecting your brand integrity. All you need to do is give us your brand guidelines.

Brand styles What are they

What are brand styles?

When you come on board as a client one of the first things that we do is to configure your brand styles including;

  • Logos
  • Fonts and weights
  • Colours
  • Brand iconography
  • Graphic devices

There may be some more advanced challenges that you’re facing, for example;

  • You’re a federated organisation or charity with many local hubs each with their own;
    • Logo
    • Company number/Charity number
    • Contact details
  • You have different colour palettes users need to use for internal and external comms
  • There is a brand device that is integral to the brand, for example, the red highlighter for British Red Cross
  • You have a specific header type that is difficult for users to reproduce outside of design software, for example, Teenage Cancer Trust
  • There are specific photographic styles defined in the brand

BrandStencil can help you manage all these effortlessly.

Brand styles Brand guide 03

Brand guide

We will create a Brand Styles section in your account. This automatically displays all brand components used in your templates, giving you a visual record of your brand identity.

You can add other content into the brand guide, or attach a PDF of your brand guidelines.

Inclusive language guidance

In brand management, using inclusive language is vital for connecting with diverse audiences, avoiding marginalisation and enhancing understanding. It can promote brand authenticity and resonates with

Many organisations have created inclusive language guidance already but getting people to adopt it can be difficult.

Your guidance can be added to your brand style guide with a simple 'do's and don't' section, along with useful information about why terms are or aren't recommended.

Inclusive language guidance can also be surfaced in templates as people are adding content.

Army cadets

The Army Cadet Force has had huge benefits from using BrandStencil.

Not only does it ensure consistency of branding and messaging across our 1700 detachments in every corner of the UK; it also makes like easier for our hard-pressed volunteers who no longer have the create their own leaflets and posters from scratch!

Melanie Bowran
Head of Marketing and Communications Army Cadet Force
Tri-fold leaflet
Army Cadet Force example tri-fold leaflet

Let us show you around

Let us walk you through what a difference solid brand styles can make...

One less thing to worry about