How Time to Change have used BrandStencil to empower their supporters

5th June 2019

Time to Change is a social movement to end mental health stigma and discrimination, run by the charities Mind and Rethink Mental Illness. The campaign has a widespread network of supporters, volunteers, workplaces, schools and local communities.

We’ve provided an online brand management tool for supporters to create and customise a range of campaign material to suit their specific needs, while ensuring consistent branding and messaging.

Challenges

Time to Change needed a one-stop shop for supporters and staff to access brand guidelines and assets, which would benefit their central Communications and Social Marketing teams by:

  • Reducing the volume of printed materials sent out to supporters and partners.
  • Reducing the need to adapt and approve materials for local use.
  • Ensuring clear and consistent campaign messages and branding.

As the system needed to cater for a wide range of uses - from an individual in a local community printing off a small number of posters or leaflets, to a council adapting campaign artwork for local advertising - it had to be easy to use without training.

The ideal solution needed to strike the right balance between resources being editable, so partners and supporters could tailor their own versions of materials, and having enough restrictions to maintain consistent brand styles and messaging.

Solutions

Instant benefits

We created a range of initial templates for Time to Change, including: posters to advertise events and campaign messages; bunting to use at events; an email banner and wallpaper for digital campaign promotion, and a tip card with specific messages for employers and schools.

Wallpaper examples

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