There’s a lot of buzz about Buzz

We’ve hailed user-generated content (UGC) as a stretched marketers superhero on a few occasions, with good reason. Done right it can rapidly increase your brand awareness, amplifying your message and KPI’s without you breaking a sweat. Sounds blissful, doesn’t it? Especially when we barely have enough time in the day for a cup of tea. Enter Buzz Social Posters…

Buzz is a digital customisable template that can be embedded directly into your campaign page. Designed by you, edited by your audience it can be instantly shared across the social sphere. It can effectively;

• Raise brand awareness
• Boost awareness of your key message/ issue
• Increase supporter engagement
• Support fundraising activity
• Extend your brand and campaign audience and reach

Buzz superstars

We get to work with some amazing organisations on great campaigns with Buzz. Here are some examples of live Buzz campaigns for you to check out.

RNID - #DeafAwarenessWeek

For this year’s deaf awareness week, the RNID wanted to do something different and supersize deaf awareness through their #BeDeafAware campaign. As part of their campaign, they decided to integrate a Buzz template.

Over the last year the regulations around face coverings, perspex screens and social distancing have created numerous challenges for those living with hearing difficulties or loss. Therefore, as part of this campaign, they wanted to include a digital communication card for those facing these challenges, to personalise to their specific circumstances.

Check out their campaign page.

We’re going to check in with them in a couple of weeks to see what they say about Buzz.

Crohn’s and Colitis UK

Crohn's and Colitis UK’s ‘It takes guts’ campaign is aimed at those living with the diseases, to help them find the words and speak up about it to those around them. Bringing together the community, encouraging them to use their voice, increasing awareness with those not living with the disease, helping break down the stigma.

They use Buzz so that people living with it can illustrate and share on social channels how they feel. You can see the Buzz template here.

Spread your campaign wings

Imagine that you want to raise awareness around the impact that the pandemic has had on mental health. How it has affected those who live with a mental health problem, those who have had a mental health problem arise during the pandemic and those who want to show their support for those living with it.

You understand that it takes courage for people to speak out about their mental health problems so your campaign objectives are around building a community, positive energy and momentum through messaging to strengthen their voices so they know that they're not alone.

You want to get people talking, interacting with the campaign and generally creating a buzz across the social sphere. You know that whatever you give participants needs to be consistent, personalised and can’t be too complicated.

Imagine what Buzz Social Posters can do to supersize your campaign...

Buzz Social Poster benefits

Buzz Social Posters is a BrandStencil product. It’s designed for those occasions where organisations want a branded, customisable template to use in a single campaign without all the bells and whistles of a brand management platform.

Some of the benefits include;

• Set logo, colours and fonts so every poster produced is on-brand
• Allow users to customise the colours of their asset according to your brand
• Option to set predefined messaging
• Control the text that the user can edit
• Possibility to allow users to upload and crop images

Amplifying the buzz

You can amplify your campaign buzz by;

• Customising the call to action and messaging at the end of the user journey
• Displaying all user artwork on a gallery
• Usage reports for campaign analysis to help you to understand the strengths and weaknesses of the campaign as part of sense and response activity