How to plan for effective internal adoption of a brand management platform part 2

24th May 2022

In part one of this blog series, we took a look at how to set a solid foundation for an effective brand management platform rollout. Now we’re going to delve a little deeper into how to roll it out.

In this post we'll be looking at;

  1. Your engagement roadmap
  2. Your internal testing team
  3. Scenario-based Testing
  4. Example feedback questions

Click here if you want to have a quick recap of the areas that were covered in part 1.

Your engagement roadmap

These are some of the key features of your engagement roadmap, which are explained in further detail in the next post.

  1. Identify champions/advocates who can lead by example and train others
  2. Deploy in phases, starting with those who are likely to be early adopters or influencers
  3. Identify channels for publicising the platform;
    1. Intranet?
    2. Internal comms newsletters?
    3. Social channels?
  4. Set up a number of online training or demo sessions that people can choose to attend
  5. Keep publicising the benefits of the platform for the individuals, not just the organisation
  6. Help people understand the benefits of using the templates to invest and enhance the brand value
  7. Keep asking for feedback through a clearly defined channel and respond to all queries
  8. Use the BrandStencil team to help you understand issues or questions

Your internal testing team

The internal testing team is a useful way of getting key people across the organisation on board with the platform. You know who they are!

  1. Create an internal testing team made up of influencers and early adopters across the organisation
  2. Use this team to test the new templates before they’re released to a wider cohort
  3. Ask the testing team for constructive feedback using a set of questions about their experience using the template
  4. Consolidate any amendments to the template for feedback
  5. Feedback reasons to the internal testing team where their amendments were not implemented

Scenario-based Testing

In the initial stages, you’ll want to carry out wider usability testing which scenario-based testing is perfect for. It’s useful when you’re working to create the structure of the platform as well as the initial templates.

It helps to ensure that the user experience of the platform and templates fits with your organisation and is intuitive to your users. After carrying out this type of testing in the initial stages you may not feel the need to use this type of testing for subsequent template developments.

Example feedback questions

Here are some example questions for getting feedback on using templates and the platform. Remember to keep the same questions throughout as this makes feedback easier to evaluate.

  1. Were you able to make your artwork from the template and download it?
  2. Did you print the artwork and check it was as you expected?
  3. Was there anything you wanted to do with the template but couldn’t? For example, upload your own image?
  4. How easy was it to make your artwork?
  5. What made it easy?
  6. Was there anything that could be improved to make the template easier to use?
  7. Did the descriptions and instructions in the form area make sense?
  8. How easy was it to find your way around the platform?
  9. How easy was it to find the template you needed?

It’s all in the testing

Testing is often a part of the process that is seen as a bit dull and laborious, however, it can be really exciting seeing all your hard work in the hands of others and getting their feedback. So make sure that you take the time to enjoy it.

It’s also a very important part so it’s worth taking the time to make sure that you’ve covered all the bases. Holding a workshop with your testing team is a great way to gauge and understand how the project is progressing and if there is anything else that you need to address before moving on to rollout your platform. We discuss this in more detail in our next blog post - How to manage effective Internal adoption of a brand management platform - pt3.