15 minutes with… Alzheimer's Society

24th May 2021

At BrandStencil we love to develop features and functionality in our brand management platform that are genuinely useful. There’s no room for gimmicks here. This is why we introduced social share features last year. Users now have the opportunity to share artwork created with a template and ready-made assets directly to social channels.

We caught up with the Alzheimer’s Society who were the first to beta test the feature to find out how the social share feature increased campaign awareness and engagement.

Thank you for taking the time to share your experience with us.

Can you tell us a little bit about yourself and Alzheimer’s Society?

I am the Digital and Marketing Assistant for Dementia Friends, an Alzheimer's Society initiative. Dementia Friends is an initiative to help change people's perceptions of dementia.

What were the objectives behind your 'I'm a Dementia Friend' campaign?

Our aim is to promote the Dementia Friends initiative by enabling our Dementia Friends to share the fact they had joined the movement on social media. This would allow them to feel part of the movement, connected to others, and promote Dementia Friends to their followers - thus inspiring more people to join.

What other comms channels were involved with the campaign?

The link to the sharable badge is included in our Welcome email campaign. The first email is to introduce Dementia Friends to their badge and ask them to share it, then a few days later as a reminder to share the badge.

How did using BrandStencil and the social share function integrate with this campaign?

It allows our Dementia Friends to share the badge on social media, encourage others to follow in their footsteps, and join a powerful movement.

What were the main challenges of the campaign during the pandemic and how did you overcome them?

The main challenge was getting people to start using the badge and making them aware of the new ability to share it. We included it in email comms, and as a permanent ask in the welcome journey. We also talk about the badge on social media.

How did using the 'social share' function in the platform help to overcome the obstacles?

We've been able to connect with our Dementia Friends and enable them to feel part of the movement, at a time where face-to-face Dementia Friends Sessions aren't able to take place - as this digital badge can be used in place of the physical badge.

What were the successes/key takeaways of the campaign?

The badge is in use by our Dementia Friends. We are able to connect with them on social media by thanking them for sharing the badge, letting them know their support is appreciated. A key takeaway would be to discuss which statistics would be helpful to analyse the successes at launch stage. This would have helped us to have a better understanding of the success rate of the sharable badge.