Get even more from BrandStencil with Google Analytics integration

January 9, 2017

As promised, you can now integrate BrandStencil with Google Analytics to get loads of useful metrics about your account.

To set this up, we recommend creating a new ‘property’ within your Analytics account, specifically for BrandStencil. This will keep your BrandStencil data separate from everything else.

Each Analytics property has a code, formatted like: UA-00000000-0. This code just needs to be entered (or copy and pasted) into BrandStencil in the location: Settings > Account Settings > Google Analytics Tracking ID.

Enter your Analytics tracking code in BrandStencil

Once you’ve done this and clicked ‘Update’ to save your settings, all pages within your BrandStencil account will pull through to Google Analytics. This will give you the ability to get data on how many people are visiting each URL and how much time they are spending there. You can also set up reports on anything that’s of interest to you. This might include:

  • - Page views (How many people accessing each template).
  • - Average time on page (the time it takes people to make their assets from the template).
  • - Exits (the percentage of people who close the site before they’ve finished making their asset - this can be helpful when looking at templates that need to be improved).

    Analytics integration is a great way to see how much value your organisation is getting from BrandStencil.

    For other ways to help with this bigger picture, check out our Reporting Overview, Resource Gallery and ROI calculator.